RONNEL: 104 Years of History
In the XX century in Ecuador, a Tabacundeño merchant José Cevallos,
took the hat business through towns and cities of the country and beyond;
through Central America and the Antilles, advancing to the United States;
New York, San Jose de Costa Rica, Havana, Panama,
those who returned to the land with silver and riches of the customs,
to modify the environment and saturate it with better days. Actually,
Tabacundo began to live comfortably and slackly.
(Taken from the books of the Museo de Mama Nati)
Now grandchildren Cevallos family successfully continue this business.
The RONNEL brand was founded in 2012 and has already managed
to conquer countries like England, Germany, France, Italy, Spain, UAE, Canada, USA, Chile, Mexico, Switzerland, China, Japan, Australia, Turkey, Thailand, Russia, Ukraine and Belarus.
The secret of such a success is in the thinnest straw – “Toquillia”.
RONNEL Straw Hat is a hand-made product, created without any
chemicals or machine equipment.
We specialize in manufacturing hand crafted toquilla straw hats,
world famous as Panama Hats.
Working together with the artisan community, we nourish its tradition,
focusing on quality, social responsibility and environmental sustainability.
The brand RONNEL was founded in 2012 and has already conquered the hearts of hats lovers from all over the world by its amazing quality and stylish designs.
Amongst our clients you can find famous actors, models and even politicians. The secret of such a success is in the thinnest straw – “Toquilla”.
We began designing and promoting our straw hats in Ecuador and then we decided to open a branch in Moscow and introduce local hat lovers to the genuine straw hats from Ecuador.
We are exporting to many countries on all continents.
RONNEL’s clientele spans across the ages appealing to teenagers with bright colours such as fuchsia, yellow, blue and lilac to a more mature clientele that prefer lighter and natural shades but nonetheless will dare to wear one of RONNEL’s stylish bold and colourful hats.
Not surprisingly, hat lovers have given an impressive welcoming to these 100% handmade Ecuadorian hats. “Our clientele prefer RONNEL hats for their quality, elegance and design. The legend of the straw hat is naturally associated with an sophisticated and refined lifestyle which is very appealing to our customers.”
The hats which we present are normally 15 locks per inch, sometimes 35 locks per inch. Hence, the thinner lock is chosen - the more expensive a hat will be.
The secret of such a success is in the thinnest straw – “Toquillia”. In December 2012 during the committee session in Paris, UNESCO recognized weaving of Ecuadorian hats from Toquilla straw as a Cultural Heritage of Humanity. RONNEL Straw Hat is a hand-made product, created without any chemicals or machine equipment.